Thursday, July 5, 2007

Journal Nine- "iPhony"

By: Tim Wu

Apples has been promoting their new iphone as a "revolutionary" device. Although Apple has changed the personal computer and music industry, the author of the article does not feel the iphone is revolutionary enough to change the wireless world. As a phone it has many qualities that will attract consumers including its style and user interface however, many aspects of the iPhone make it far from revolutionary.
The iPhone is also only available to AT&T customers, which the author feels is a unique partnership because the companies are founded using completely different business models. AT&T was found in 1870, long before Apple was developed, and follows the classic business model of owning the largest network and everything it surrounds. On the other hand, Apple was created in the 1970s as a hippie computer firm. This partnership is another reason why the iPhone is anything but revolutionary. If Apple wanted to revolutionize the wireless industry, the author feels they should have created a unlocked version of the iPhone that allows consumers to chose their network of choice or allows you to roam different networks and connect the different features on the phone to different networks. The iPhone has taken a step forward introducing the first phone with Wi-Fi access.

Questions
  1. Why do you feel the iPhone is attracting so many consumers?
  2. Do you feel the iPhone is a "revolutionary" device?

Answers

  1. I feel many people are buying the iPhone because of the brand name and the way it was been promoted as "revolutionary." Many people in today's society want to have the latest version of electronics even if they do not know the difference between it and the other models. I believe people care more about the brand of an item then its practicality.
  2. After reading this article, I do not feel the iPhone is a revultionary device. I feel the two companies have combined to form a product that is in their best interest. The iPhone is not going to change the lives of the people who have it, it is nothing more than a way for the companies to make more money.

1 comment:

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